Description
About the book
When you think of a brand, the first thing that probably comes to your mind is the brand made on livestock. If so, you are on the right track as the branding of a product is not different in this sense. A successful brand sets your product apart from that of the competition and fulfills your desire for a brand that has the potential to expand your customer base while increasing your market share. The larger your customer base and market share, the more powerful your brand. Yet, there are many factors that go into making a brand successful just as there are even more considerations to ensuring it stays successful. The basic steps you are about to learn are based on the concept that marketing and branding go hand in hand and they will enable you to put your brand on the path to success. In essence, having a good brand will help your marketing and strong marketing will help you build a strong brand. However, it is up to you to do your homework in order to make the right decisions in the task of building such a brand
Quotes from the book
“The perception that your brand is of quality is what you want in the minds of consumers and you can make that happen by becoming a brand with a specialty in the market”
-Daniel Ayodele
“Be focused on keeping your brand special and limited. The easiest way to devastate a brand is to broaden the product line too far”
-Daniel Ayodele
“One of the most successful ways to name a product or brand is to use an everyday word and use it out of context.”
-Daniel Ayodele
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