By Dr. Daniel Deji Ayodele – TheGlobalDaniel
Let me start with this.
You are not too small for global relevance.
Yes, you reading this blog right now. You, with the product idea or service that has blessed your street, your town, or your WhatsApp group. You think the world is not watching? You’re wrong. If you package it well and position it right, international buyers will not only look your way, they will say “YES!”
I’ve been there before. Nervous. Unsure. Wondering if I had what it took to convince someone outside Nigeria, outside Africa, to buy what I was offering. But God is faithful. Today, not only have I pitched successfully, I’ve helped others do the same.
Let me break it down for you. These are not theories. These are real-life steps on how to pitch your product or service to international buyers and hear a YES.
1. Start with a World-Class Mindset
Before any pitch, fix your mindset. Stop thinking local when you carry global potential.
Many Africans self-reject before they even pitch. Why?
Because we think:
- “My English is not polished enough.”
- “They’ll never say yes to a Nigerian.”
- “My product is small-scale.”
Let me tell you what Les Brown once said that changed my life:
“Someone else’s opinion of you does not have to become your reality.”
Your pitch begins in your mind. If you believe you’re a global solution, you will pitch like one.
2. Know What They Want (Not Just What You Sell)
International buyers don’t want your product.
They want a solution.
They want value.
They want profit.
So before you even open your mouth, study the buyer. Ask yourself:
- What is their market like?
- What gap does my product fill?
- What are their customer preferences?
- What regulations affect their imports?
If you can answer these questions, your pitch becomes laser-focused.
Example: If you sell organic shea butter, don’t just say “Our butter is the best in Nigeria.” Say
“Our shea butter is ethically sourced, fully traceable, and meets EU cosmetic standards, helping you serve the rising market of eco-conscious consumers in Europe.”
You see the difference?
3. Build a Pitch Deck, Not a Rant
When pitching to international buyers, don’t just talk. Present.
Prepare a simple, sharp Pitch Deck (PowerPoint or PDF) with:
- Introduction – Who are you?
- Problem – What market pain are you solving?
- Solution – What is your product and why is it perfect?
- Target Market – Who are the end consumers?
- Traction – Any sales or proof so far? Testimonials?
- Pricing & Delivery – How do they buy, and how will you ship it?
- Call to Action – What do you want the buyer to do next?
Keep it clean, visual, and straight to the point.
If you need help building one, reach out. I train entrepreneurs on this every month.
4. Speak Their Language (Literally and Strategically)
You may not speak French or German, but you must speak business.
That means:
- Use clear, confident English
- Avoid heavy slang or too much local jargon
- Focus on metrics: capacity, cost, timelines, margins
- Understand international Incoterms (FOB, CIF, etc.)
And most importantly, listen before you speak.
Sometimes, buyers will tell you what they need. You just need to shut up long enough to hear it.
5. Show That You Can Deliver
This is big.
Nobody wants to deal with hopeful entrepreneurs. They want partners they can trust.
So if you can’t fulfill 10,000 units yet, don’t lie. Tell them
“We currently produce 2,000 units monthly with scalable systems in place to expand to 10,000 as needed. Our production timeline is X weeks, and we maintain strict quality control processes.”
That’s how to pitch with truth and confidence.
Document your process. Show photos, certifications, factory shots, testimonials.
If you’re still building capacity, partner smartly. Don’t do it all alone.
6. Follow Up With Excellence
You know the part most people miss?
The Follow-Up.
After you pitch, don’t just say “Thank you” and disappear. Send
- A follow-up email within 24 hours
- Additional documents they requested
- A summary of what you discussed
- Your WhatsApp or direct contact (in a professional tone)
Buyers are busy. You stay on their radar by being proactive. Not pushy, but professional.
7. Bring God Into the Pitch
I know some people separate faith from business. I don’t. I can’t.
In every international deal I’ve secured, I prayed beforehand. I asked God for favor. For utterance. For wisdom.
The truth is, excellence is spiritual. Favor is spiritual. Access is spiritual.
So pray. Prepare. Pitch.
And watch God give you what your village doubted you could have.
Final Thoughts: You Can Pitch Global, Even From Your Room
Let me be honest with you. International buyers are not looking for perfect people. They’re looking for prepared people.
You can be one of them.
If I, a boy who couldn’t spell “The” until JSS1
If I, who was told I would never amount to anything
Can pitch globally and get YES after YES, then so can you.
It’s your time.
Visit www.danielayodele.com to learn more or register for the next pitch training session
Ready to go global? Let me know in the comments
Share this blog with someone who has a product the world needs
I believe in you
I love you
And I’m rooting for your YES
Dr. Daniel Deji Ayodele
TheGlobalDaniel | Entrepreneurship Is My Ministry | I Am Nothing Without God
